6th Annual European Fuels Conference

Paris, France, 14 March 2005 to 16 March 2005

Overview:

Following the outstanding success of events in this series, The World Refining Association is pleased to announce their 6th Annual European Fuels Conference will take place in Paris on 14 – 16 March 2005.

Once again, this market driven event is designed to give you a real and timely insight into the major issues and challenges facing the fast-moving, ever-changing European Refining Industry.

Our 2005 event will bring you right up to date with all the developments and activities in the industry with detailed analysis, expert opinions and recent case studies from key players in the sector. This will include discussions on latest legislation developments, up to date information on new technologies, refining processes and operations as well as detailed analysis on current trends and movements within the European Industry.

FREE PRE-CONFERENCE SEMINAR

Achieving competitive advantage requires clear vision and focus on achieving both operational excellence and execution of effective long term strategies to maximize ROCE

KBC will present, using recent examples, a framework of Best Practices to enhance business performance in both these dimensions:

* Net operating margin is maximized through Profit Partnerships which combine functional co-sourcing with the ProfitManager suite of applications for decision support
* Effective strategies are best developed using a Total Site Approach to long term asset value creation incorporating a proven methodology for risk assessment and capital restraint

In this Seminar KBC will demonstrate how this combined approach to continuous profit improvement delivers competitive advantage for your business.